Anne-Marie x KSI x Digital Farm Animals have teamed-up for their uplifting, joint new track, ‘Don’t Play’, which is out now via Asylum/Atlantic. The track is available across all DSPs and you can watch the accompanying official video here.
Underpinned by a fluid garage beat, the heart-on-sleeve track is bridged with Anne-Marie’s world-class vocals, KSI’s effortless flow and Digital Farm Animals’ production, the fruits of which make for hook-laden remedy to beat the January blues.
Tied to a theme of mixed martial arts (an apt narrative, given Anne-Marie is 3 x world Shotokan karate champion), the official video – directed by ROSCOE and starring all artists – embodies the power of ‘the underdog’, showing how anyone can overcome adversity when they put their mind to it.
Currently a mentor on UK talent show The Voice alongside Sir Tom Jones, Olly Murs and Will.i.am, Anne-Marie’s latest release follows an action-packed 2020. One of the UK’s most in-demand pop vocalists and having dropped her comeback track ‘Birthday’ in March of last year, the Mind Charity ambassador followed-up with her Doja Cat collaboration ‘To Be Young’ and culminated last year by featuring on Rudimental’s heralded earworm, ‘Come Over’ with Tion Wayne.
Elsewhere, in November, Anne-Marie released her first-ever documentary titled ‘How To Be Anne-Marie’, exclusively with YouTube. Taking us back to her home county of Essex and shot at a time when her years’ plans were turned upside down due to the pandemic, the hour-long documentary looks inwards at Anne-Marie’s journey. In the film – which includes an exclusive performance of a new track titled ‘Problems’ – she recounts her difficult school years, the experiences and close bonds she shares with her family and friends back home, as well as the plights on stardom, which she candidly speaks about her with her confidants – Little Mix (watch here).
Anne-Marie has become on the globe’s most successful pop stars over the past few years with nearly 4.5 billion streams to her name. In her home market, she has secured 1 x platinum album, 2 x double platinum singles, 3 x platinum singles and 7 x silver singles – four of which have reached Top 10 status. Her debut album, Speak Your Mind, was released in 2018, and saw her become that years’ biggest-selling debut artist in the UK.
Anne-Marie is currently recording her second studio album.