Nicole Laurel Asensio has been officially named the first Philippine brand ambassador for Shure Microphones, marking a significant milestone in her two-decade music career and a powerful collaboration with Shure’s 100-year legacy and JB Music Philippines’ 50 years of supporting local artists. Known for her versatility as a jazz vocalist, rock performer, and songwriter, Nicole embodies the essence of storytelling through music—making this partnership a natural extension of her artistic journey. Her role as Shure’s ambassador was unveiled during the brand’s centennial celebration alongside JB Music Philippines, where she performed as the launching artist and showcased the iconic Shure Super 55 microphone, symbolizing a bridge between timeless sound and modern expression.
Built on reliability and authenticity, Shure continues to empower artists like Nicole to deliver performances that resonate deeply with audiences, while JB Music Philippines strengthens access to trusted tools for Filipino musicians. As Nicole brings her music to global stages—from Café Carlyle in Hong Kong to Taipei’s Smith & Wollensky—she carries with her the richness of Filipino storytelling, connecting with listeners beyond language and borders. Her journey reflects the growing global presence of Filipino artists and the enduring power of music as a shared human experience.
Amid a resurgence of jazz culture and speakeasy-inspired nightlife in Manila, Nicole’s artistry finds new relevance among younger audiences embracing classic influences with a modern twist. Her evolution from rock to jazz highlights the beauty of reinvention, proving that music continuously adapts while staying rooted in passion and purpose. Through her partnership with Shure, Nicole Laurel Asensio amplifies not just her voice, but the voice of Filipino music on the global stage—reminding us that even in uncertainty, staying true to what you love can lead to extraordinary paths.
