Guitar welcomes the new decade by gearing towards where they’ve been good at for 60 years—giving a new take on the basics and having a reliable face to further their brand’s reach.
More can be expected from dance royalty, trending actress, and Asian Superstar Maja Salvador and Guitar Apparel as she will continually be the brand’s face this year.
“I’m so grateful! I’m super happy for the renewal dahil another year para mag grow kami together ng Guitar,” The Killer Bride actress said.
To mark the occasion, the brand organized the Guitar Apparel Fashion Show 2020 at Robinsons Place Manila’s Midtown Atrium. The show would look back at their past collections and display what their solid patrons can expect this new year.
Maja is very much excited to finally focus on collaborating with Guitar, especially since she can very much relate to the brand.
“Classic, parehong classic. Kahit ang tagal na pareho sa industriya nandyan pa rin patibay lang ng patibay. Parang hindi nawawala sa panlasa ng mga Pinoy,” Maja explained about what she and Guitar apparel have in common.
Guitar Underwear is known and labelled as a premium brand of underwear since its launch in the 60s. While the market is continuously evolving, the brand evolved as well, expanding its product line from basic underwear to innerwear and sleepwear, to socks, to polo shirts and then to jeans.
Last year, Maja joined the league of other accomplished and diverse artists representing Guitar Apparel namely Gloc 9, Carlos Agassi and Jake Cuenca, whose characters gave justice to the brand and has been part of its six decades of success in the Philippines.
Her launch also marked the birth of Guitar’s first ever denim series collection. As Guitar ventured into something new, the brand continued to reign in making the basics that the Filipinos have grown to love. The De Hilo, 800, 900, Underwear, Polo Shirt, Socks and the Uniform series that have been one of the most patronized innerwear and casual wear by Filipinos through the years.
From underwear and to the upcoming collection, Guitar is now ready to take on the world of overall clothing and apparels while maintaining the best quality products and best business practices.
Guitar apparel is available in leading department stores nationwide. For updates about their latest collection and sales, follow Guitar on Instagram at @guitarapparel1960.