The Philippines is gearing up for a floral extravaganza with the debut of the Philippine International Flower Festival (PHILIFF), an event that is set to transform the country’s floral and horticultural landscape. Taking place from September 19-22, PHILIFF is poised to become the premier destination for flower lovers and industry stakeholders alike.
On July 17, PHILIFF held its highly anticipated press launch at the SPACE at One Ayala in Makati City, marking the official countdown to this landmark event. Attendees were given a glimpse of the festival’s impressive lineup, which includes floral designing, garden landscaping, a trade show, and exhibits showcasing Ikebana, Bonsai, and Orchids. A particular highlight will be the floral fashion show, curated by the internationally acclaimed Jerry Sibal, featuring artists from around the world.
PHILIFF is not just a celebration of floral artistry; it is a strategic initiative designed to drive economic growth in the Philippines. The festival’s goals are multi-faceted and far-reaching:
- Building a Global Flower Export Industry: Establishing the Philippines as a key player in the international flower market.
- Attracting Investment: Drawing local and foreign investors to the Philippine agricultural sector.
- Creating Sustainable Livelihoods: Providing new opportunities for farmers and growers.
- Advancing Technology: Showcasing the latest in floriculture and horticulture innovations.
- Boosting Tourism: Highlighting new and emerging destinations within the Philippines.
- Promoting Community Development: Offering business opportunities that benefit local communities.
- Fostering Agricultural Interest: Encouraging greater involvement in agriculture among the local population.
- Educational Initiatives: Training farmers and growers in new skills and techniques.
Jerry Sibal, the driving force behind PHILIFF, is a renowned event designer and author based in New York City. His vision for the festival is deeply rooted in a desire to elevate the status of Filipino farmers. Sibal, who authored “An Event to Remember,” published by Stewart Tabori & Chang, is passionate about using PHILIFF as a platform to unite and empower the farming community.
“I want to bring dignity to our farmers. Let us be united in helping the farmers grow our economy as well,” Sibal stated, underscoring the festival’s mission to foster collaboration and economic development.
Sibal’s reputation for creating breathtaking events is well-known, and he sees PHILIFF as a critical step in positioning the Philippines alongside regional floral powerhouses like Thailand, Taiwan, and Vietnam.
The festival promises to be a transformative event, offering a wealth of opportunities for networking, learning, and growth within the floriculture and horticulture sectors. By showcasing the best of the Philippines’ floral industry, PHILIFF aims to attract attention from around the globe, driving investment and interest in the country’s agricultural potential.
Participants interested in joining this groundbreaking festival can find more information and register at PHILIFF’s official website. As the countdown to September 19 begins, excitement is building for what promises to be a spectacular and impactful event, blooming with opportunities for all involved.
