On July 27, 2025, the SMX Convention Center Manila buzzed with excitement as the Easy Brand Food and Beverage Fair 2025 drew in over 8,000 food entrepreneurs, professionals, and innovators—doubling its original attendance projections. Now on its third year, the annual event organized by Top Chefs Food Supplies Inc. has become a must-visit for MSMEs looking to scale smarter and faster.

But what truly elevated this year’s fair was the presence of actor-entrepreneur Matteo Guidicelli, who graced the event as its guest of honor. Known not just for his career in entertainment, Matteo has also made waves in the business world—with ventures in F&B, entertainment production, and now, music.

From Showbiz to Business: Matteo Launches G Music
During a brief media interview at the fair, Matteo shared his excitement about launching his newest venture, G Music, an independent label designed to empower artists behind the scenes.

“We just launched our music label and the first single is coming out soon,” he said. “We’ve built a production studio, a recording studio, and now the label. We want to help artists understand the full picture—not just what happens on stage or in front of the camera, but also behind it.”

Matteo emphasized his advocacy for transparency, creativity, and artist entrepreneurship—values that align with the goals of Easy Brand in supporting MSMEs in the food and beverage industry.

A Proud Moment Supporting Local Brands
Although it was Matteo’s first time experiencing Easy Brand products, he expressed appreciation for what the company stands for.

“It’s an honor to represent a local brand,” he shared. “Supporting local businesses that serve other local businesses is so important. If we want to grow our economy, we need to lift each other up.”

His message was clear: championing Filipino-made products isn’t just a trend—it’s a responsibility and a way forward.

Business Meets Education: Matteo’s Harvard Journey
Another highlight of Matteo’s interview was his recent academic journey at Harvard University, where he completed two executive courses—Negotiation and Creating Brand Value.

“It’s my second course and it’s been really enlightening,” he said. “Education is key. You always have to keep learning, expanding what you know, and sharing those learnings with your people.”

That mindset of continuous growth mirrors the goal of Easy Brand Fair: to equip Filipino entrepreneurs with the tools and knowledge to thrive.

A Record-Breaking Fair and What’s Next
The Easy Brand Fair 2025 wasn’t just a celebration—it was a statement. With over 11 partner brands, culinary competitions, and live product demonstrations, the event proved just how vibrant the Filipino food business scene is.

Originally launched in 2023, the fair continues to highlight how Easy Brand’s high-quality, time-saving ingredients can power the success of food and beverage ventures across the country. And the momentum is only growing.

Following the massive turnout in Manila, Easy Brand is now preparing to bring the fair to Cebu in 2026, expanding its reach and connecting with even more foodpreneurs. nationwide.

Interview Details