A new chapter in the world of network marketing began as Ascendra International officially held its soft launch on June 30, 2025 at the 6th Floor, Global Link Center, Shaw Boulevard, Mandaluyong City.

With a mission to redefine and professionalize network marketing, Ascendra International is led by a powerhouse leadership team of seasoned professionals known for their track records in direct selling and multi-level marketing:

• CEO Engr. Jurgen Daniel Gonzales, a 30-year MLM veteran and respected industry trainer.

• Chief Strategy Officer Joseph Lim, an award-winning strategist recognized as Top Male Networker by Business For Home.

• Chief Operations Officer Miko Imson, an international training innovator passionate about empowering teams.

• Chief Financial Officer Francesca Fugen, a serial entrepreneur and advocate for women and mental health.

During the launch, media representatives had the opportunity to interview the leadership team about Ascendra International’s vision and direction.

On the Name “Ascendra”
The founders explained that the name Ascendra is inspired by the idea of ascending—rising to a new era in network marketing. The company aims to revolutionize the industry by offering a unique value proposition and a more inclusive, professional approach.

On the Color Orange
Orange was chosen as the brand’s signature color because it symbolizes joyful hope. As the leaders described, it reflects the company’s mission to be a trusted partner sa negosyo—a partner in business—committed to helping members thrive.

Defining the “New Era”
Ascendra International envisions a new era where everyone is included, valued, and trained with the right skills and strategies to build sustainable businesses. The company’s approach is centered on empowering people through professional education, community, and support systems rarely seen in traditional MLM models.

Core Products and Services
Ascendra International offers a holistic suite of products and services collectively known as MVP, designed to help each member become the “MVP” or Most Valuable Person in their own life:

• M for Mastery: Structured learning and training programs to build professional and entrepreneurial skills.

• V for Vitality: Wellness solutions that support a healthy, energized lifestyle.

• P for Protection: Financial protection products in partnership with trusted insurance companies to secure members’ income and safeguard their future.

Target Market and Ideal Partners
The company’s target market is broad and diverse. Ascendra International is committed to serving:

• Former network leaders seeking a fresh start.

• Small and medium business owners looking to scale.

• Sales professionals and organizations who need structured learning and support.

• Individuals who value health and financial security.

• Business owners wanting to transfer risk and protect employees.

The company’s mission emphasizes reaching committed dreamers—people willing to take action to transform their lives and communities.

Here are the full details of the interview with the media during the press conference of Ascendra International’s soft launch.